UTZ Flashback

Consumer Product Advertising

Advertising Campaign / Illustration

The UTZ company is calling on the classic nostalgia of uncomplicated family time in their latest campaign. The use of inkblot illustrations and a simple branded color palette reminds the consumer of good times with the ones we love. UTZ chips not only makes us feel good by evoking old memories, but helps create new ones by lending the branding to American’s favorite past-time and taking over an MLB stadium for a family-friendly game.